Digital Piracy

Why piracy is good ?
 

Piracy is the new consumer speak and do, and its here to stay. Like it or not, piracy or not, 
music and all forms of entertainment is going to be zapped all over the world without any 
restrictions.  Its the job of the industry to capitalize on it rather than squander it away.
This is what is good about Piracy and the Pirates behind it and where value possibly lies:

 

   * Piracy creates economies of scale-
Distribution by agencies and companies is history. Consumers distribute content amongst 
themselves  leading to almost tsunami like waves of consumption and distribution. So, 
in effect, the cost of digital entertainment is actually reduced, thanks to the non-hired help.
Creators can price their wares very aggressively given this new economic dynamic.

  
    * Piracy creates democracy-
Its no longer a chance meeting with a music czar  or a gaze by a producer at a bar that creates 
stars today. Digital distribution is the lowest common denominator that anyone with creativity 
gets noticed and famous. Pirates are the best advertising agents out there. And they come for 
free.
The stars in the making need to partner with this global tide rather than fight it.

    * Piracy creates innovation-
The big gaming-console companies did not succeed in markets like China due to rampant  
piracy. Their game CDs were copied and sold in the black market. They felt cheated and held 
back. That created a massive vacuum in the market that was filled by the online game 
companies that created games that were meant only for the browser that required subscriptions 
and virtual goods purchases. This was the stepping-stone to games like Farmville and Mafia 
Wars.

Its painful to be robbed of whats yours. Yet if one thinks beyond the hurt, there may be a bigger 
opportunity out there.